June 17, 2026 | MaRS Centre – Toronto!

—CHOOSE YOUR TICKET TYPE BELOW—

Agency / Brand Ticket

REQUEST

DPAA Member Ticket

CA$225

Non-Member Ticket

CA$425

Celebrating the growing role of Digital Out-of-Home &
Programmatic Innovation in today’s Omnichannel mix

Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources.

Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.

Keynote Speakers

Special guests are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.

Barry Frey
President & CEO
DPAA

Shawna Miller
Sr. VP Marketing & Comms, Canada
Mastercard

MJ DeCoteau
Founder
Rethink Breast Cancer

Jonelle Ricketts
Head of Marketing
IKEA Canada

Gah-Yee Won
Head of Marketing
Intuit Canada

Jodi Peacock
President
EssenceMediacom

Debbie Benadiba
Growth Architect, Business Transformation Leader and
industry advocate

Moira Gilderson
SVP, Future Investment
Dentsu

Tamara Shannon
SVP, Media
NBCUniversal

Nicolette Leonardis
President + Co-Founder
Vertical Impression

Eleanor Bothwell
Manager – Media Performance & Strategy
Skip

Jordan Weiers
Sr Director Partnerships & Business Development
Adelaide

Amanda Newell
CRO
Adapt Media

Paul Burns
President & CEO
Canadian Gaming Association

Venue

MaRS Centre — Auditorium
101 College Street, Toronto, ON

Schedule

The DPAA Canada Video Everywhere Summit program includes brand and agency leaders, innovative exhibitions, networking and newsmakers.

11:00am
Registration and Light Bites

12:00pm
Introduction to DPAA Canada Summit
• Barry Frey, President & CEO, DPAA

12:40pm
Start the Car Digital OOH
• Jonelle Ricketts, Head of Marketing, IKEA Canada
• Moira Gilderson, Sr. VP, Future Investment, Dentsu

1:05pm
Real World Attention – The Final Step in True Omni-Channel Impact
Moderator
Nicolette Leonardis, President & Co-founder, Vertical Impression

Panelists
• Jordan Weiers, Sr. Director, Partnerships & Business Development, Adelaide
• Eleanor Bothwell, Manager Media Performance & Strategy, Skip

1:20pm
How DOOH Earns Its Place in a Universal Movie Launch
• Tamara Shannon, Sr. VP, Media, NBCUniversal
• Jodi Peacock, President, EssenceMediacom, WPP Media Canada

1:55pm
Turning Engagement into Growth
• Shawna Miller, Sr. VP, Marketing & Communications, Canada, Mastercard

2:20pm
Coffee Break

2:50pm
Special Announcements

3:00pm
From Living Rooms to City Streets: How TurboTax Uses Digital Media to Win Tax Season
• Gah-Yee Won, Head of Marketing, Intuit Canada

3:25pm
iGaming in Canada – Ontario’s Prowess. Alberta’s Promise. Bill S-211’s Potential Effect on Progress and Profit
• Paul Burns, President & CEO, Canadian Gaming Association
• Amanda Newell, Chief Revenue Officer, Adapt Media

3:45pm
How OOH Helps Rethink Breast Cancer Move People to Act
• MJ DeCoteau, Founder, Rethink Breast Cancer
• Debbie Benadiba, Business Transformation Leader and Industry Advocate

4:05pm
Summit Wrap Up

4:15pm
Reception

5:30pm
Reception End